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The first impression the visitors have of your service is decisive. If the users are lost or have no idea what to do with the service, they may not immediately get the potential of it and may turn their back from it.
In order to avoid that, one of the best way is to create a kind of mini tutorial, like in video games or museum visits. With this kind of presentation, your users will have everything at their disposal to understand the power of your application and how to use it.